RMDY APP
DIGITAL HEALTH MADE SIMPLE
RMDY is a digital Therapeutics platform that supports long-term condition management, as well as short-term specialty care between patient and clinicians. RMDY is a mobile app that connects patients with their is supported by a web platform
OVERVIEW
The goal behind RMDY is to allow health coaches to properly monitor their patients with health markers
WISHBOX
YOUR VIRTUAL CONCIERGE
Wishbox is a personal virtual concierge that was created for the use of holiday
apartment visitors. It is a one of a kind on-demand platform from which users can order a variety of services right up to their doorsteps, much like what they may have been able to do from concierge services offered at top hotels.
My Role
I was solely responsible for the UI/UX of the product. I had to think, research and come up with both the UX and UI design concepts and implement them. I provided end-to-end high level designs designs on all materials, performed usability testing and worked closely with the Product managers, R&D teams as well as with stakeholders.
The Process
Coming into Wishbox, there was already an existing product, developed by outsourced teams. After the founders decided to hire a whole new in-house team, we started afresh. Having learned from the mistakes of the previous version, we created new user flows and use cases, researched trending designs relevant to the Travel and Hospitality markets and began developing a new and improved product.

HOME PAGE
This is the main menu and first screen which the user sees once entering the app. This menu offers a variety of services labeled by text and grouped by color into categories of similarly themed services.
WISHBOX
YOUR VIRTUAL CONCIERGE
Wishbox is a personal virtual concierge that was created for the use of holiday
apartment visitors. It is a one of a kind on-demand platform from which users can order a variety of services right up to their doorsteps, much like what they may have been able to do from concierge services offered at top hotels.
My Role
I was solely responsible for the UI/UX of the product. I had to think, research and come up with both the UX and UI design concepts and implement them. I provided end-to-end high level designs designs on all materials, performed usability testing and worked closely with the Product managers, R&D teams as well as with stakeholders.
The Process
Coming into Wishbox, there was already an existing product, developed by outsourced teams. After the founders decided to hire a whole new in-house team, we started afresh. Having learned from the mistakes of the previous version, we created new user flows and use cases, researched trending designs relevant to the Travel and Hospitality markets and began developing a new and improved product.

HOME PAGE
This is the main menu and first screen which the user sees once entering the app. This menu offers a variety of services labeled by text and grouped by color into categories of similarly themed services.
WISHBOX
YOUR VIRTUAL CONCIERGE
Wishbox is a personal virtual concierge that was created for the use of holiday
apartment visitors. It is a one of a kind on-demand platform from which users can order a variety of services right up to their doorsteps, much like what they may have been able to do from concierge services offered at top hotels.
My Role
I was solely responsible for the UI/UX of the product. I had to think, research and come up with both the UX and UI design concepts and implement them. I provided end-to-end high level designs designs on all materials, performed usability testing and worked closely with the Product managers, R&D teams as well as with stakeholders.
The Process
Coming into Wishbox, there was already an existing product, developed by outsourced teams. After the founders decided to hire a whole new in-house team, we started afresh. Having learned from the mistakes of the previous version, we created new user flows and use cases, researched trending designs relevant to the Travel and Hospitality markets and began developing a new and improved product.

HOME PAGE
This is the main menu and first screen which the user sees once entering the app. This menu offers a variety of services labeled by text and grouped by color into categories of similarly themed services.
MAP
SCANDINAVIAN IMPORTS
MAP stands for Maor Amitai Pesses, a Tel -Aviv based furniture designer who founded MAP and imports affordable Scandinavian homeware to Israel. Her website is both an E-Commerce shop as well as a design blog where she writes about the latest trends in home styling.
My Role
My role in MAP was as the sole designer of all MAP related materials. The project began with branding including logo design, color scheme and graphic elements. I was in charge of creating marketing materials and social media visual elements, planning and designing the e-commerce website which was built using the Shopify platform, as well as creating the on-site blog and all graphic materials for it.
The Process
Extensive research was done on the e-commerce home decor market both locally and internationally so to "place MAP on the map" for the Israeli target audience as the sole importer of a specific inexpensive European brand. After mapping out the e-commerce site that includes a blog, I researched platforms on which to build it and decided on Shopify. Understanding the best method to bring over the site design onto the cloud hosted platform was a challenge and creative problem solving had to be done.

Above:
HOME PAGE
At the home page the user will encounter the current MAP Campaign banner, featured products, a detail into the most recent blog post and more.
Below:
HOME PAGE
Home page extended to full length.

PRODUCT PAGE
The shop is divided into several categories one such category is Accent Pieces, which then has a subcategory of Vases. The overall look and feel of the shop was designed with a minimalistic approach which is apparent in this product page.

PRODUCT DETAIL
This product detail screen also pertains to the theme of minimalism whilst offering all of the relevant information about the product that the user might need. Easy to use and proceed from to make a purchase.

Below:
BLOG POST
A very important component of this project was the blog. The brief called for a blog section that would be visually consistent with the aesthetic of both the shop as well as the products on display. For this reason the style is again very minimalistic, leaving the emphasis to the written content.

MARKETING MATERIALS
This campaign was used to promote a new collection of products from the well-known inexpensive European brand, House Doctor, which had yet reached the Israeli market. Materials were made for all social media platforms alongside printed elements.

SAMPLE SALE MATERIALS
Promotional materials for an upcoming sample sale for social media.

