top of page

MAP

SCANDINAVIAN IMPORTS

MAP stands for Maor Amitai Pesses, a Tel -Aviv based furniture designer who founded MAP and imports affordable Scandinavian homeware to Israel. Her website is both an E-Commerce shop as well as a design blog where she writes about the latest trends in home styling.

My Role

My role in MAP was as the sole designer of all MAP related materials. The project began with branding including logo design, color scheme and graphic elements. I was in charge of creating marketing materials and social media visual elements, planning and designing the e-commerce website which was built using the Shopify platform, as well as creating the on-site blog and all graphic materials for it.

The Process

Extensive research was done on the e-commerce home decor market both locally and internationally so to "place MAP on the map" for the Israeli target audience as the sole importer of a specific inexpensive European brand. After mapping out the e-commerce site that includes a blog, I researched platforms on which to build it and decided on Shopify. Understanding the best method to bring over the site design onto the cloud hosted platform was a challenge and creative problem solving had to be done. 

map_on_desktop.png

Above:

HOME PAGE

At the home page the user will encounter the current MAP Campaign banner, featured products, a detail into the most recent blog post and more.

Below:

HOME PAGE

Home page extended to full length.

map_home_full.png

PRODUCT PAGE

The shop is divided into several categories one such category is Accent Pieces, which then has a subcategory of Vases. The overall look and feel of the shop was designed with a minimalistic approach which is apparent in this product page.

map_product_menu.png

PRODUCT DETAIL

This product detail screen also pertains to the theme of minimalism whilst offering all of the relevant information about the product that the user might need. Easy to use and proceed from to make a purchase.

map_product_page.png

Below:

BLOG POST

A very important component of this project was the blog. The brief called for a blog section that would be visually consistent with the aesthetic of both the shop as well as the products on display. For this reason the style is again very minimalistic, leaving the emphasis to the written content.

map_blog_full.png

MARKETING MATERIALS

This campaign was used to promote a new collection of products from the well-known inexpensive European brand, House Doctor, which had yet reached the Israeli market. Materials were made for all social media platforms alongside printed elements.

house_doctor_fliers.png

SAMPLE SALE MATERIALS

Promotional materials for an upcoming sample sale for social media.

map_smaple_sale_fliers.png

SHOP COMING SOON

Introductory materials for the shop before its grand opening for social media.

map_marketing_materials.png

PREVIOUS

bottom of page